Competitive Strategy: Techniques for Analyzing Industries and Competitors
By Michael E. Porter
Sun Tzu said, “Know your enemy and know yourself, and you will always be victorious.” In this book, Micheal E. Porter gives you a framework you can use to forecast your competitor’s future actions, and position yourself in the marketplace. According to Porter’s rules, concepts like focus, decreased costs, and uniqueness constitute a recipe for success awaiting any business endeavor.
