Contagious: Why Things Catch On
By Jonah Berger
This book plays on the thesis that advertising doesn’t work. For some markets that may be true; you probably have on ad blocker activated on your browser right now. Jonah Berger’s analysis of why things get virally distributed, can help any business owner use the tools the web affords to market their business through word of mouth. Berger reveals the science of why people listen to reviews, testimonials, and their peers over your brand, to why a YouTube video goes viral.
