50 Business Books that Can Help You Succeed at Anything-MainPhoto

50-Business-Books-that-Can-Help-You-Succeed-at-Anything-Photo2
The 22 Immutable Laws of Branding

By Al Ries and Laura Ries
Citing a barrage of case studies, Al and Laura Ries show you how their laws have been followed by global corporate brands to become leaders in their respective categories. They also include an addendum that shows how companies have successfully established their leadership positions on the web.