The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
In an age where the internet allows companies of all sizes a marketing channel through word of mouth, The Tipping Point’s message is key for anybody seeking an entrepreneurial venture. Gladwell draws on cases from Paul Revere’s ride that alerted Americans that the British were attacking to the “Quality of Life” initiatives in New York City that dramatically plummeted the crime rate in the 1990’s. Your marketing wont be complete without employing what you’ll learn in this new age classic.
