People en Español Festival, presented by Target was our destination this past Labor Day Weekend. If you followed us on Facebook, Twitter and Instagram you already know the Mamiverse Team was in San Antonio, Texas, which hosted the first of such events celebrating Latino pride, heritage and culture.

Contributors Monique Frausto and Kathy-Cano Murillo came with us as Mamiverse ambassadors. A lot of female bonding, brainstorming and creativity was at work the whole weekend, along with a celebration of Latino music, language and beauty.

Here is a recap of the highlights of the event in its different categories:

TargetAtFestival Makeover

EIC Lorraine C. Ladish getting a makeover at Target Beauty Booth

We had fun getting a makeover at the Target Beauty Booth, where the makeup artist gave us two great tips:

  • Apply primer to your complexion with a brush, and then use that same brush to apply foundation right after. Your make-up will last longer and you will look more polished.
  • When applying loose powder, roll the brush over your skin, instead of sweeping it across your face. It will prevent powder from ending up in places where it should not be, and will also help your foundation set.

Ladies and their daughters got their nails done, using Essie nail polish. It was pampering at its best.

We took tons of pictures on Instagram, and we weren´t the only ones! When you tagged your photo with #TargetAtFestival it was printed out  as a glossy keepsake. We thought it was a cool initiative, and kept going back to the photo booth for more!

TargetAtFestival Bloggers

Monique Frausto, Kathy-Cano Murillo and Lorraine C. Ladish at Daddy Yankee concert


We attended presentations such as Sheila E’s during the day (she looked fantastic), and danced to the concerts featuring Tito El Bambino and Daddy Yankee, amongst other reggaeton artists. I confess to losing my voice singing along to the lyrics and dancing the night away. What Latina can resist moving her hips to this kind of music?

Target had set out wristbands at the concerts that automatically lit up right before D.Y. walked on the stage, which made for a festival of color that included the audience. The next day Luis Miguel crooned to an awestruck audience as only he can. It was interesting to see his evolution from the precocious child performer whose songs I followed as a kid to the mature ballad singer he is now.

Read Related: Mamiverse, People en Español Festival and Latino Pride

Mamiverse hosted three Twitter parties with a great turnout. The first was on a Thursday night, with Latina Bloggers Connect as co-hosts, and two of them we hosted live from Festival People en Español. It was thrilling to interact with our readers and give away beauty bags, Target gift cards and concert tickets. We took pictures with the happy winners who swung by the convention center in San Antonio.

Targetatfestival BeautyBags

Beauty Bags by Target

We also held a tweetathon—the Tweep who tweeted or retweeted the most using the #TargetAtFestival hashtag, linking to our content on our site related to the festival, until Sunday at midnight. Well, the Tweep with the handle @lobatovicky tweeted a1.2k times and came out on top! Congratulations! It was exciting to give her the good news on Labor Day night!

A behind-the-scenes anecdote: my luggage with the beauty bags for the Twitter party winners ended up in Seattle instead of my hometown in Florida, but thank goodness they are safe and sound with me and will soon be on their way to the winners. Thank you all for a wonderful weekend!

Read more and watch video at Target Bullseyeview