Built to Last: Successful Habits of Visionary Companies
By Jim Collins and Jerry Porras
Eighteen extraordinary companies are compared with their top competitors in this business classic. Jim Collins and Jerry Porras delve into how the most renowned companies were started and grew into iconic enterprises. After studying global brands like, Disney, 3M, and Walmart, Collins and Porras find that great companies find their position in the marketplace after testing various products and ways to market them.
