The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
By Michael Gerber
The E-Myth draws a thick line between what it means to be an entrepreneur and freelance technician. After coaching countless business owners, Gerber finds that most businesses fail because entrepreneurs don’t develop a system where they could hire people with little skill to collectively perform simple tasks that a more talented freelancer performs independently. For a nose dive into how you could build a system that has made leading brands out of franchise companies, like McDonalds, put this on your must-read list.
