Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
By Geoffrey A. Moore
When creating a new product that’s never been taken to market, Geoffrey A. Moore writes that you should choose a narrowly focused target customer for deployment. As the product has established itself among the early adopter crowd, then a marketing and product development system should be modified as it is used by other groups from the early majority to the laggards. Follow Moore as he counsels you on choosing distribution channels, marketing, and other business processes in facilitating the adoption of your product by each group.
