The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
By Al Ries & Jack Trout
I didn’t want to repeat any authors, but it’s critical that your understanding of how leading companies market themselves is supplemented by this title. In this quick read, Jack Trout and Al Ries walk you through countless ways that companies have marketed themselves with unique products to lead their respective categories. Don’t be the next Facebook, be the first you.
