Made to Stick: Why Some Ideas Survive and Others Die
By Chip and Dan Heath
Unbeknownst to principles that fuel an idea to spread by word of mouth limits many marketing and other business professionals. Anybody formulating promotional campaigns should read this book to ensure that their products and communication materials include some of Chip and Dan Heath’s principles, like emotion, credence, and storytelling. The Heaths dissect ideas that have been able to organically spread globally, so you have a thorough understand on how to replicate such success.
