UPDATED June 6th, 2018
Unless you’re a teen or in your early 20s you’re probably a little lost on how to properly master social media management on the many platforms that exist today. 20 years ago it was a big deal to own a beeper and get a 1-4-3 text (translation = I Love You). People communicated by talking on the phone, hanging out face-to-face or passing notes in school. People did not post funny messages using only emoji symbols and they definitely didn’t have thousands of followers watching their every move via photography posted to the Internet. If you are stressed at the very thought of using social media, we hear you. But social media management is a big deal and if you’re not keeping up with the new technology that all the kids are using, you’ll be left behind.
Recent statistics from a study conducted by Pew Research Center show that “24% of teens go online almost constantly,” with teens being defined as ages 13-17. Of those teens, 71% use more than one social network site, with Facebook being the most popular, followed by Instagram, Snapchat, and Twitter. That’s a lot of kids using a lot of social media websites that you may know nothing about. The time has come: here are some social media tips for you to up your game.
It’s impossible to dive into every single social media site, but let’s talk about the biggest players. Facebook is a social networking site that allows users to connect with friends, colleagues and potential acquaintances by “friending” them. Users create profiles with their personal information, photos, family members etc. Instagram is an online photo sharing community that allows users to not only edit photos using different filters but also share those images with followers. Snapchat is a mobile app that allows users to send and receive messages that essentially self-destruct after they’ve been read. This is the solution for people who want to send embarrassing photos of videos but don’t want to leave a digital paper trail. Twitter is a social media site that allows users to “tweet” (aka share) images or short messages of 140 characters or less—think a short quote, a news headline, a passing thought about pizza…