Is social media usage all about connecting with friends? Not so much. Sure, you can simply post photos of your kids, share a birth announcement, brag about a new job or countdown to an impending wedding. But social media is not just about stalking your ex-boyfriend or indulging in the hundreds of pictures of other people’s kids (and secretly feeling proud that yours are so much cuter). It’s a chance to network and build relationships that could help your career. It’s about finding a potential mate by building a connection to your friends’ friends. Social media is a way to catch up on the news simply by browsing the latest headlines, and a way to market your brand by expanding awareness and cross-promoting in relevant online groups and communities. The possibilities are endless if you’re open to taking advantage of them.