14. ‘Situation’ is more important than plot.
Ask yourself a “What if” question about your characters. King did that with, “What if a young mother and her son became trapped in their stalled car by a rabid dog?” This became the novel, Cujo.
15. Nobody is the bad guy.
Life isn’t black and white. Don’t create stereotypical characters; allow them to evolve into something we all can relate to in our own life.