Originally hipsters emerged on the scene in an effort to go against a culture dominated by mass consumerism in the late 90s, when indie and bohemian style merged with a desire to be different but also a desire to be successful and innovative. A hipster is not a yuppie or a slacker. A hipster love bikes (driving is for the masses), eating local, going to Whole Foods, drinking Pabst Blue Ribbon, the latest technology tools and gadgets, and can be snobbish about their music choices, they rock messenger bags, they hang out at coffee shops, they embrace messy hair and beards, and above all, they do not want to succumb to the pressures of mass brands and popular trends.
