As for taste tests, it’s seems everyone has weighed in their opinion and that nobody agrees. Food & Wine’s Noah Justine Sterling has opined that although KKs are known for their light-as-air texture, their sugary, melt-in-your mouth-ness, she prefers to actually chew her donuts. “Dunkin’ Donuts’ glazed doughnuts are doughy and chewy. They’re covered with flaky, sugary glaze that crackles and falls into your mouth. They’re like the people of the Northeast—there’s substance to them.” And while Esquire put Krispy Kreme’s original glazed dead last place in a taste test of many brands, KK came out on top in a taste test by Cheapism.
