Scientists at Emory University and Baylor College of Medicine recently found that the “so-called pleasure centers in the brain do not react equally to any pleasurable substance, but instead react more strongly when the pleasures are unexpected…this means that the brain finds unexpected pleasures more rewarding than expected ones.” In other words, yes, our brains react positively towards things we like (like parties). But our brains react REALLY positively when those enjoyable things are a surprise (like surprise parties).