Instead of dwelling in exasperation, she created Spanglishbaby, a blog directed at parents raising bilingual and bicultural children.

That was in 2009—just as the Latina blogger explosion was about to kick into high gear.

“I wanted a way to pass down my culture and heritage. I was writing from the heart,” says Flores, who spent six months teaching herself the technical aspects of blogging. “Only a handful of us were talking to Latina moms and acculturated moms back then. Then Twitter exploded and created a way for us to connect more directly.”