Why Latinas Are Huge for Beauty Companies

With spending power of close to 500 billion, Latinas spend almost three times as much per month on beauty and personal care than other women. Beauty companies are paying attention to these impressive numbers and increasingly focusing their attention, and marketing initiatives, on Latinas. Lili Gil from Siempre Mujer magazine breaks it down. For more fantastic MamiTV videos and content, visit Mamiverse!