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3. To avoid making someone else feel bad.
Conflicts are never fun, and by their very nature someone is going to be unhappy in order for someone else to be right. But you can’t compromise what you believe just to avoid hurting someone’s feelings. In a recent study, psychology expert, Tyler G. Okimoto, Ph. D., found that “When you refuse to apologize, it actually makes you feel more empowered, and that power and control seems to translate into greater feelings of self-worth.”