11. The horror of rationing chocolate.
During WWII, Hershey developed Ration Bars for soldiers. However, they were made to provide a high-energy, long-lasting nutrition source, so they weren’t particularly tasty. Each bar had 400 calories and Hershey’s eventually sold them in 3-packs meant to be a day’s food.

12. Chocolate instead of booze.
We’d rather enjoy our chocolate with a nice glass of red wine but 18th century Quakers got into the chocolate industry. At the time, people thought chocolate had medicinal properties and the tee-totaling Quakers thought it was a good alternative to alcohol.