Christmas is a time for generosity, making dreams come true, and believing that the spirit of the holiday season really can make a positive difference in people’s lives. Nowhere is this power of Christmas more apparent than Macy’s annual “Believe” campaign, and their partnership with Make-A-Wish.

Now in its ninth year, the Macy’s Believe campaign is an open invitation for people of all ages to write a letter to Santa to share their Christmas wish. You can participate in the program by dropping off your letter in the big red letterboxes located at any Macy’s store across the country, or by sending a letter online at


By participating in the campaign, you help Macy’s and Make-A-Wish grant wishes across America to children who have life threatening medical conditions.  For every letter received, Macy’s will donate $1 to Make-A-Wish, up to one million dollars.

Since 2003, Macy’s has given $100 million to Make-A-Wish, with nearly $13 million donated through their annual “Believe” campaign. More than 2.4 million people have been impacted by wishes that Macy’s helped to grant.

Join Macy’s for National Believe Day on December 9th!

For National Believe Day on Dec. 9, Macy’s will offer a double donation, providing an additional $1 per letter to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal.

A helpful list for writing your letter can be found below!

Macy’s Believe Campaign Checklist:

1. Take your letter to Santa to your local Macy’s and place it in the big red letterbox. Find a Macy’s near you here.

2. Send your letter online at

3. Help make a child’s wish come true!