The picture seemed innocent enough: it was an attractive 14-year-old girl with her back to the camera, writing on the classroom whiteboard. But it was the text below the picture that caught cyberbullying educator Lissa Albert’s eye. It said, ‘look at that ass!’” Albert, who saw the posting on Facebook because she is “friends” with the 14-year-old boy who posted it, knew she had to make a call to her friend, the boy’s mother. “I told her, ‘this is a tough phone call but I would rather you hear it from me than an irate father ringing at your doorbell,’” recalled Albert, who also calls herself a Digital Citizenship Educator. Her friend had a Facebook account, but she did not check it regularly.