This growth is incentive for companies to invent and produce new baby gear constantly. But before you whip out your credit card, get smart about which products are right for you and your baby. Despite what the commercials and other moms at the playground tell you, pediatrician Wendy Swanson explains that in reality, “You need very few things to raise a healthy, happy child.” It’s true that some items are must-haves and some are merely nice-to-haves, but most of them can make your life easier. And at the end of the day, that’s what we’re all looking for. Here are 15 of the latest and greatest baby products that we cannot (and don’t want to) live without.