If you think that childbirth is the toughest part about bringing a baby into this world, you might want to sit down. Your friends won’t tell you this, but here goes—pushing out a baby is easy. It’s when you start RAISING a baby that things get messy. The good news is that for every aspect of motherhood that is scary, stressful and impossible to understand, there is a constant stream of new baby gear to help you. MarketWatch reports that the baby industry brought in a whopping $23 billion dollars in revenue in 2013—on items ranging from bottles to buttpaste (it’s a thing). You read that correctly, billion, with a B. As a consumer, it seems insane. But as a parent, we totally get it. We literally would not function without our Snap n’ Go stroller or Sophie the Giraffe.