For Williams, the VoiceShare feature may be the most rewarding aspect of his invention. “Every once in a while I’ll search for mentions of the product on people’s blogs and such, and when I come across moms playing messages from dads that are, say, overseas, or when there’s a funny conversation about what songs everyone is playing to their babies, it really is a warm fuzzy. I thought of this product because my wife and I wanted this product, and then seeing others enjoying it for their own reasons is really special.”