So if artisanal is often associated with a specialized, handmade, small-batch product, can something (food, artwork, a craft) be both artisanal and a successful, growing business? Some argue that the answer is yes, though it’s a tricky goal. The Center for Urban Education about Sustainable Agriculture (CUESA) says that when it comes to “a truly artisanal food movement—based in craft, community, tradition, and innovation…growth is not something to take lightly; it’s a delicate dance between staying true to one’s values while adapting to new economies of scale.”
