Before we talk about which donuts taste better, let’s consider each company’s branding. According to Forbes, Dunkin Donuts focuses on coffee–as shown in the company’s logo, while Krispy Kreme focuses on just donuts. This means that Dunkin Brands uses coffee to bring customers into its stores…Krispy Kreme uses donuts to bring customers into its stores.” But as evidenced by the operating margins and profits, DD’s coffee first strategy is superior to the donut first strategy of KK.
