6. L’Oreal Paris EverPure Sulfate-Free Color Care System Moisture Shampoo Colored hair needs winter love too. Because colored hair can be weakened and easily damaged (and you don’t want to strip the hair of its color) you need a specialized shampoo to tend to your treated hair. But in the winter, this shampoo also needs to be extra moisturizing. Enter EverPure Moisture Shampoo. It’s gentle, which helps keep your hair healthy even in harsh conditions, and it’s extra moisturizing so it makes your hair soft and manageable.