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5. They’re airy and beautiful. Unicorns are sometimes presented as beautiful, mystical creatures, not quite of this world. Kids like mysterious things.

4. They embody girly innocence. Medieval writers believed that a unicorn could only be tamed by a noble virgin. The unicorn was said to be attracted by the virgin’s innocence. Over time, unicorns began to be associated with small girl children and the virgin aspect was lost.