REMEMBER YOUR CULTURAL ROOTS
Most people tend to become overly assimilated and to forget about their roots to the point where they might miss great opportunities to leverage the Hispanic culture to their benefit. For instance, the young lady in this story avoided taking on assignments in Latin America at all costs because she believed, as many people do, that taking these kinds of assignments might pigeonhole her. And although this may be a good strategy at the beginning of your career, once you’ve proven your worth, you may want to reconsider it. Given the current interest in the Hispanic market, understanding the Hispanic culture might make you the ideal person to tackle some interesting projects.
