If you’re looking to shop for artisanal goods, one of the biggest challenges is to be able to tell the true artisans from the imposters, which comes down to knowing what you are buying. Ask questions about the products and foods—where do they come from, how are they made, where did the producers get their training…a true artisan will be transparent about their products and will be happy to discuss their story, their vision, their craft and their business.
