Bye Bye Under Eye by It Cosmetics ($24) • This has been my go-to product for a while now. A fail-proof shade would be the intermediate. To obtain the best possible results, use a very tiny amount and blend with fingers or a concealer brush, over a good eye cream. The trick is not to overdo it. If you layer it on, it will simply cake in your fine lines and look worse than if you were wearing nothing at all. I love that it’s waterproof, so I can even wear it to the beach in the summer.