Women are hardcore gamers and who knew? A recent survey by Info Solutions Group (ISG) revealed that the average person playing online games, such as Farmville and Mafia Wars, is a 43-year old woman. In the United States, 55% of online gamers are women and 38% of the these women say they play several times a day. Interestingly, the vast majority of women choose to play social games with real-world friends (68% of women vs 56% of men). Women are also twice as likely to play with relatives (46% vs 29%). So we girls are actually using social games to be, well, social? Imagine that! “It makes me feel connected,” Daniela, a mami of two and self-proclaimed Farmville fanatic explains. “By playing online games with my friends, I at least feel like I have contact with the world outside of diapers and dirty dishes.” Zynga, creator of Farmville, is one of the most popular social game development companies. As of June 2011, Zynga boasts over 270 million monthly active users. Manny Anekal, director of Brand Advertising at Zynga, spoke at this year’s SXSW festival about the enormous growth of social gaming. More specifically, he addressed the impact of social gaming on mothers. He noted that “more women are playing Farmville than watching soap operas.” According to Anekal, the “new hardcore gamer” is a 40-year-old mother.