Online Latina Moms are quite comfortable with technology (owning laptops, smart phones and tablet computers) in big numbers. When they go online they prefer to get information via articles, are interested in a Latina point of view, and are on the lookout for bargains and discounts, according to the Mamiverse Study of Online Latina Moms and New Media, conducted in partnership with MediaFix. In addition to going online for culturally relevant content, they seek information on family entertainment, as well as movie, TV and book reviews.
