Purple eyeshadow is having a super-sexy, super-modern moment right now. Done right, purple shadow walks the perfect line between edgy and flirty. Done wrong, you could wind up looking rather bruised—not cute. From lilac to eggplant, there’s an anyone can look beautiful in purple—the key is to find the right shade for your eye color and skin tone.
Taking mod to the new millennium, precision liner has transcended the cat eye and taken on a life of its own. And with the numerous new liquid eyeliner pens, it’s never been easier to achieve. You can cheat a little on the no-makeup trend and bring out your eyes by tightlining or make a statement with unexpected shapes or double liner. If you feel daring, try a pop of bright cobalt. On the other end of the liner spectrum, there’s a new subtler, more toned down smoky eye. Instead of deep navy or black, opt for softer neutral shades like brown, grey, taupe or khaki.
Statement brows are always one of the best ways to pull your look together in a youthful yet sophisticated way. According to Anne Marie Nelson-Bogle, vice president of marketing at Maybelline New York: “If you have the perfect made-up brow, you can face the world with no other piece of makeup on.” The good news is that there are tons of new products that make the statement brow possible for everyone.