Here’s the thing: the Wiggles don’t make their money from streaming royalties. No one gets rich off Spotify for “Tooty Ta” (trust me, I’ve checked). Their goldmine is live tours and merchandise. A single Wiggles tour can sell out stadiums at ticket prices averaging $50 to $100 a seat. Multiply that by 50 shows, and you’re looking at millions per tour.
But the real winner? Those plush toys and DVDs that your kid begs for at the checkout aisle. The Wiggles brand has a licensing empire that includes everything from pajamas to lunchboxes. It’s estimated that the entire Wiggles enterprise (as a private company) was valued at over $50 million in the 2010s. That’s a lot of fruit salad.
Anthony Wiggle Annual Salary
Who Takes Home the Biggest Slice?
Anthony Field—the only original member still performing today—is the undisputed boss. He owns the company, The Wiggles Pty Ltd, alongside his brother. According to filings, Anthony’s personal net worth is around $20 million. But let’s be honest: that number feels low when you consider the decades of sold-out shows and branded everything. Maybe he’s just really good at tax accounting.
For comparison, Jeff Fatt (the sleepy one) retired from touring but still collects royalties. He’s worth an estimated $10 million. And the late, great Greg Page? He had a net worth of about $15 million at his peak. Not bad for a guy who literally pretended to fall asleep on stage every night.