BE A STAR IN A BEAUTIFUL LENGTHS VINE-UMENTARY!
Take a video of your “Ponyup” moment—when you donate your locks to the NDYHD 2013 cause—and upload it to Vine and Twitter, tagging @Pantene and using the #Beautifullengths hashtag! Pantene will collect these historical 6 seconds and release them in a video that will be released on YouTube in October.
Whether or not you or someone you love has been affected by cancer, we can all relate to a cancer patient’s fear and anxiety as she looks to the future. For so many women, the loss of their hair due to chemotherapy is just one more way cancer robs them of hope. When you donate your hair, you’re donating a piece of yourself in order to make a cancer patient feel more like herself, and giving her hope and confidence as she faces the difficult road ahead.