Marketing-to-US-Latinos-Those-Arent-Our-Parents-Commercials-Anymore-MainPhoto

Marketing to U.S. Latinos: Those Aren’t Our Parents’ Commercials Anymore!

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When it comes to marketing to U.S. Latinos, there’s doing it, and then there’s doing it right. Everyone wants a piece of that reported $1.3 trillion pie—the annual buying power that Latinos in this country represent. Who can blame them,…
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The Beautiful Lady: Our Lady of Guadalupe

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The Beautiful Lady: Our Lady of Guadalupe By Pat Mora • Illustrated by Steve Johnson & Lou Fancher Knopf. 2012 • 40 pages Hardcover ($16.99) ISBN: 978-0-375-86838-2 Ages 5-8 The story of the miracle of Our Lady of Guadalupe…
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The Sweet Life: My Great-Grandmother's Poundcake

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Everyone has a favorite family recipe. The mere thought of that dish makes your mouth water and your memories flow. For me, it’s my Great-Grandmother Wiwa’s poundcake recipe, otherwise known as la panetela de Wiwa. It’s a basic yellow…
Why Can't I Lull My Toddler to Sleep?-LadydeeLG

Why Can't I Lull My Toddler to Sleep?

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Daddy is the sleep whisperer… I’m so not. I think I’m a pretty good mom. I try to spend as much time as possible with my son. There are things I’m pretty good at too, things that I’m proud of. For example, I’m proud that I…
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Obama Victory Shows Energized Latino Voters Make a Difference

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The record, double-digit turnout by Latino voters on Tuesday—seen by experts as tipping the election in favor of President Barack Obama—shows that the long-dubbed Sleeping Giant is wide awake. “It’s unequivocally clear now that…
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Are Telenovelas Really the Wave of the Future?

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There’s never a dull moment in a telenovela! From the long and often theatrical pauses, the vicious tongue lashings, and the inevitable cachetadas, one after another, we can’t help but keep our eyes glued to the screen when we’re watching…
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Wonder

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Wonder By R.J. Palacio Knopf • 2012 • 320 pages Hardcover ($15.99) ISBN: 978-0-375-86902-0 Ages 10 and up August Pullman, better known as Auggie, is about to start 5th grade in a new school. Up until now, he had been homeschooled…
New Moms: Pumping Breastmilk 101

New Moms: Pumping Breastmilk 101

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Breastfeeding is healthy, natural, and a wonderful way to bond with your newborn, but—if like most moms—you can’t always be there to nurse your baby, a breast pump is a necessity. In this video, Amanda Edwards gives you the rundown on…
NYC Bus Driver Saves 7-Year-Old Autistic Girl

NYC Bus Driver Saves 7-Year-Old Autistic Girl

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Talk about being in the right place at the right time! NYC bus driver Steven St. Bernard was on his way home when he saw a little girl standing on an air conditioning unit outside the window of her third-floor apartment. Amazingly, he was able…