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From his smile to his skin to his hair, men are investing more time and money in personal upkeep these days. According to a recent survey by MultiSponsor, “The “manscaping” trend is sharply skewed toward Millennials and Hispanic men, with the majority of Millennials and Hispanic men (57% and 58%, respectively) reporting body hair removal. For these men, it is just part of their total grooming routine, with the majority agreeing that “removing body hair helps a man look and feel well-groomed.” Lucky for them, there are plenty of new men’s grooming tools to help them. Here are 10 new cool gifts for the men in your life who are serious about their personal grooming.