What were some of the challenges you faced in starting out and how did you overcome them?
I never had capital or investors, so not having money was challenging in the beginning. But in the end, not having money was the best thing for me. It forced me to learn everything about the industry, like sales, marketing, patterns, design, etc. It made me very wise with money, and this has been my greatest advantage.
Describe your customer.
A classy career women between the ages of 21-45 who is looking for beautiful dresses to wear from work, to day, to dinner. This woman embraces her curves and loves to be center of attention. She loves film, noir, and loves dresses from the 1940s. Her look is timeless and classic! Read the full article on Cosmo for Latinas.
