When she was ready, she began approaching vending partners. Everyone said no. They told her
Latinos didn’t buy cards, that she needed to print 10,000 cards in order to make it work, or that there were too many greeting cards out there already.
But she kept going.

“One of the things I have had to learn is to be quiet,” she said. “I learned to have questions and to let people give me the information as opposed to judging the information.”