A woman-on-the-street survey of Latina moms in California mirrored the findings of The Mamiverse Study of Online Latina Moms and New Media, unveiled this week, showing that jobs, education, health and immigration are among the most important issues in the upcoming presidential election. Jobs and Education ranked tops with 6 out of 10 Online Latina Moms. Health Care (39%) is the third most important issue, followed by Immigration (20%) and National Security (18%).
The Mamiverse study, conducted in partnership with MediaFix, a multinational research firm, surveyed more than 1,000 English-dominant/bilingual Online Latina Moms ages 25-59, with at least one child between 3 and 18 years of age.
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The study also revealed that almost One-third of the Online Latina mom’s vote is up for grabs, with 27% of those sampled identifying as neither Republican nor Democrat, creating a potential opportunity for presidential candidates to connect with and persuade these voters to support their campaigns.
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