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(Source: Instagram)
TikTok
Gabby Murray has 9.9 million followers on TikTok, and has been active on the platform since 2017, when it was initially known as Musical.ly. During her early days on the platform, Gabby mostly posted lip-sync videos, which were popular at the time.
However, after the platform rebranded as TikTok, she started posting more comedic content, and also more challenge and prank videos. She is still active on the platform, and posts twice to thrice nearly every week.
YouTube
Gabby is active on YouTube with 197k subscribers. Murray created her YouTube channel on December 14, 2014, and posted her first video, ‘AMZ Review Trader HAUL!!’ on August 13, 2015.
She mainly posts vlogs and personal life updates on the channel, with the addition of YouTube shorts. She does not cross-post her content from TikTok and Funimate, making it completely different from all her other social media profiles.
From YouTube, her monthly income is estimated to be between $17 - $279, while her yearly income is said to be between $209 - $3.3K, according to Social Blade.
Funimate
Gabby Murray created her Funimate account sometime in 2016 and it is said to be a contemporary of TikTok. She is one of the most followed individuals on the platform.
While the two apps differ in terms of user interface, their content is almost identical. Both encourage their users to post short videos and most of these videos are about lip-syncing and performing to popular songs, dialogues as well as challenges and prank videos.
While Murray does make conventional videos,what sets her apart from her contemporaries is that she employs various video editing techniques which are usually not used in many creator’s videos. She uses aspects such as ‘cloning’ and “jump cuts” to enhance her performances.
Funimate has been her second most major source of income for her, after TikTok.
Mainstream Media Appearances
She has made appearances on mainstream media properties like “Celebration Of Music” in 2017, among other properties.
Brand Deals and Endorsements
Gabby has been sponsored by video editing apps and games like Canva and Pebbles, to name just a few.
