Perhaps the quickest and easiest part of any grooming/beauty routine is to apply mascara, but it’s also one of the most transformative. A swipe of mascara on your lashes can make you look instantly awake, alert and ready to tackle your day. Defined lashes can make your eyes look brighter and bigger, and if you choose a long-lasting formula like Estée Lauder Double Wear lengthening mascara you’ll get 15 hours of smudge-free glamour.