Every year, like clockwork, Apple throws a big event in September. It’s their Super Bowl, but with more USB-C cables and fewer helmet tackles. Usually, it lands in the first or second week of the month. Mark your calendar: that’s the rumor mill’s favorite week.
During that event, they announce the new iPhone. It’s a whole hour of people in black turtlenecks gushing about camera sensors. You’ll watch it, get hyped, and immediately want to pre-order.
But hold your horses. You can’t order during the event—it’s show and tell, not show and ship. You have to wait for the pre-order date, which usually comes a few days later.
Pre-Order: The Golden Window
Typically, Apple opens pre-orders on the Friday after the September event. So if the event is on a Tuesday, you’re probably tapping your fingers until that Friday morning. Set your alarm for 5:00 AM Pacific Time—that’s when the website usually refreshes.
Pro tip: Have your wallet ready. Credit card on the table, Apple ID logged in, and your address memorized. You don’t want to be typing “123 Main St” while the iPhone sells out in seconds. It’s like Black Friday, but in your pajamas.
If you manage to snag one, congratulations! You’re officially part of the “I Got It First” club. Your shipping date will usually say “Arrives by September 23rd” or something similarly dreamy.
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