Remember this blow dryer retails for $399, which is one of the most (of not THE most) expensive blow dryer on the market. The Super Solano dryer, which is used at many top salons around the country, retails for around $179, which isn’t exactly cheap, but seems like a bargain compared to the Dyson product. And the T3 PROi Professional Hair Dryer, which is loved by celebrity stylists, retails for $350, which is close but still less. So what makes the Dyson so spectacular and so worth that extra moolah?