This ad isn’t a direct copy of Dr. Seuss’s classic. Instead, it reimagines the Grinch as a modern-day Christmas scrooge who’s sick of overpriced turkeys and tangled fairy lights. Sound familiar? It’s a cultural touchstone for anyone who’s ever lost their temper over a broken bauble.
The plot: the Grinch tries to ruin Christmas by hoarding all the Asda goodies, only to be won over by a kind-hearted family. Spall’s performance is so good that you almost root for him to steal the last tub of Quality Street. It’s a clever nod to how we all feel a little Grinch-y when the holiday pressure mounts.
Fun fact: Spall was reportedly so committed to the role that he spent hours in makeup every day. The prosthetics alone took two hours to apply—and that’s before he even said a word. Now that’s dedication to a grumpy grin.
Behind the Green: Casting Secrets
While Spall is the headliner, the Asda advert cast includes a few other familiar faces. The family unit is played by a mix of experienced actors and real people, giving it that documentary-style charm. You’ll spot the matriarch from EastEnders and the dad who looks suspiciously like your neighbor.
Rumour has it that the casting director wanted someone who could improve without losing the script’s heart. Spall’s natural Liverpool accent adds a layer of warmth, even when he’s snarling about mince pies. It’s a little like hearing your grandad complain—but in a velvet bow.
Asda shares first festive advert of the year starring the Grinch in a
If you’re thinking, “Wait, didn’t Benedict Cumberbatch voice the Grinch in the 2018 animation?” you’re right. But Spall brings a very British energy—more rainy-day grumble than Hollywood spectacle. It’s the difference between a roaring fire and a shaky radiator.
