Carmen Tal The Latina Behind the Moroccanoil Sensation-MainPhoto

When Tal returned to Montreal, she had a conversation with her husband (now ex), about mass-producing this miracle elixir, exporting to Northern America to start with, and calling it
. Tal owned a salon at the time and though she wasn’t a licensed cosmetologist, she knew enough about the beauty industry, and the amazing transformation of her own hair to know that the oil had the potential to be a huge hit.