9. It’s competing with Facebook. (Or is it?)
While everyone else in the world knows darn well that Ello’s number one competitor is Facebook, the company claims that it is not trying to bump Facebook to the side of the road.

10. Ello won’t sell your data to third parties.
Most people don’t even realize this happens, but absolutely everything you do online is tracked, and that data is sold to third parties who then tailor the ad content you see to your interests. Ever wonder why you see pop up ads for baby clothes 10 minutes after you bought a baby gift on another website? Say hi to Big Brother, he is watching you! But Ello promises to never do that. We’re officially paying attention now.