Now that you know your "why," it's time to do your research. Look into the nursing agency industry, and learn about the latest trends and best practices. You'll want to understand the market, your target audience, and the competition.
This might seem like a lot to take in, but don't worry, you don't have to be an expert just yet. Just start learning, and you'll be surprised at how much you can pick up. Plus, you can always ask for help along the way.
As you're researching, think about how you can differentiate your nursing agency from others. What unique services or approaches can you offer to set yourself apart? This will be key to attracting clients and growing your business.